Revenues are also expected to climb steeply from US$ 4.6bn in 2009 to US$ 12.2bn in 2014. However, only 5% of the world's TV households are expected to subscribe to IPTV platforms by 2014, with only 13 countries expected to have over 1mn IPTV subscribers. This fairly limited penetration is attributed to the need to migrate customers away from longer-established cable and DTH services, as well as the lesser impact of DTT.
There were an estimated 8mn IPTV subscribers added around the world in 2009, according to the report, with Asia-Pacific and Western Europe estimated to be responsible for 2.6mn and 2.4mn respectively of these additions, while North America is believed to have accounted for 1.1mn. However, this global figure currently represents just 2% of all TV households.
Much of the anticipated future growth is expected to occur in Asia-Pacific, which is expected to become the largest region in terms of IPTV subscribers by 2011, and contribute 28mn of the 70mn worldwide subscribers forecast by the end of 2014. China is expected to become the leading country, with 13.7mn subscribers, while Japan will be fourth with 5.4mn, and South Korea will rank sixth with 2.9mn.
The US is expected to lose its position at the top of the leaderboard (with 5.4mn subscribers at the end of last year), finishing second in 2014 with 9.2mn IPTV homes. France is expected to remain top of Europe's IPTV market, but growth is expected to slow in the coming years as IPTV has concentrated in urban areas, and the country will have an estimated 5.8mn IPTV homes by 2014, up from 4.8mn in 2009.
Hong Kong is expected to remain the top country for IPTV penetration of TV households through 2014, thanks largely to the inroads made by market leader PCCW, which has enjoyed rapid take-up thanks to its strategy of offering à la carte channel options and monthly (rather than annual) contracts. By the end of 2014, 41% of Hong Kong's TV households are expected to receive IPTV signals, although the growth is described as slowing. Slovenia is expected to remain in second place in terms of IPTV penetration, boasting a 30% penetration by the end of 2009, which is predicted to rise to 50% by 2014.
By 2014, IPTV penetration will be above 10% of TV households in 17 countries around the world, according to the report, although 14 countries covered in the forecast will have an IPTV penetration of under 2%. Latin America is expected to record low rates, mainly due to the start of IPTV in the region.
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