Radio, TV Operators Get 3G Video Licenses First

BEIJING, Feb 24, 2010 (SinoCast Daily Business Beat via COMTEX) -- Before the 2010 Spring Festival, there were media reports saying that the State Administration of Radio, Film, and Television (SARFT) had issued the first group of licenses for 3G mobile phone video broadcasting.


Eight radio and TV operators were the owners of the licenses, including CCTV, Shanghai Media Group (SMG), People's Daily, Xinhua News Agency, and China Radio International (CRI).

However, none of the involved parties had confirmed the news. Even so, analysts believe that traditional media have participated in the production of 3G programs and radio and TV operators have begun cooperation with telecommunications carriers.

No one could hold up the convergence of radio and TV network, the Internet and telecoms network. However, those who set up the admittance threshold first will have more say.

Clearly, the SARFT is tightening its control over the broadcasting of videos through issuing licenses. Telecoms carriers need to cooperate with licensed radio and TV operators to provide 3G mobile phone video services.

Lately, the Ministry of Industry and Information Technology (MIIT) has selected some cities for the experimental operation of network convergence. Qualified telecoms carriers will be permitted to produce and transmit certain radio and TV programs.

However, license for the production and transmission of programs does not represent the right for free broadcasting, pointed out a top executive of Guangzhou Digital Media Group.

Those who want to obtain the right for program broadcasting must get licenses from the SARFT first, including the licenses for IPTV, online programs, and 2G and 3G mobile phone videos.

By far, the radio and TV operators that have won the 2G mobile phone video licenses include CCTV, China National Radio (CNR), CRI, SMG, and people.com.cn, the online platform of People's Daily.

Video sharing Web sites like youku.com and tudou.com are likely to receive the second group of licenses for 3G mobile phone video broadcasting. After all, they are major providers of videos for Internet users.

Currently, private video sites that have no licenses could cooperate with licensed radio and TV operators. Cooperators could share profits with telecoms carriers.

Meanwhile, mobile phone makers will team up with qualified 3G program producers and serve customers, revealed a top executive of Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd. (Yulong Telecommunication).

Traditional media operators like newspapers and presses have caught up with the pace of network convergence and set foot in the 3G mobile phone video fields. Their top priority is to provide programs satisfying the taste of customers.


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