Welcome to System-Level Design
What is it? SLD is new publication, portal, and community of engineering professionals, managed by well-known independent journalists and engineers and filled with unbiased content that is professionally written and edited. It is not marketing content or pay-for-play material. System-Level Design is a joint venture between Sperling Media Group and Extension Media, which publishes Chip Design.
What’s different? There are no advertisements on this site—not the flashing banners or those annoying fold-over ads that take over your screen when you run your pointer over the corner of a page. And you won’t get any marketing literature unless you specifically ask for it.
Why am I getting this? Because information is vital to your job, and after interviewing hundreds of engineers we concluded the best sources of information are people like you and your peers. At the same time, there are fewer and fewer independent publications left to provide that information, and the information in those remaining publications is less independent than ever.
Is there a catch? No. Ed Sperling (formerly editor in chief of Electronic News and Electronic Business), John Blyler (editorial director atExtension Media), and a host of other journalists and engineers are committed to providing well-researched, unbiased content. We have been and always will be independent voices. We’ll still ask the hard questions you want answered, and we’ll deliver the results to you in stories, video interviews and through research data.
Who’s funding this? Sponsors. These are clearly listed on the portal and in the newsletters, and their role is limited to providing expertise. When you think about it, they are a key part of the expertise in this field. The other part is you and your peers. Fostering discussions between these groups is informative for both sides, and our sponsors are willing to pay for those kinds of exchanges and the continued flow of independent information. A lack of independent information is clearly not in their best interest, and it’s certainly not in yours. Any material contributed by vendors will be clearly labeled as to its source, and it will be scrubbed of marketing hype. And just to make sure we keep this honest, you get to comment if you want.
What are the rules? Simple. Engage with experts and peers as you wish. Point us in the right direction for content—we want to know what you want to know, and we want to write about issues that affect your work. Keep it clean, meaning free of expletives, marketing hype and unconstructive bashing. Beyond that, we encourage a free exchange of ideas. You can even use aliases if your company is skittish about your views, and we’re comfortable quoting engineers as sources as long as we know who they are. Just don’t give away any corporate secrets.
What does it cost? Nothing except your time. And if you give us regular feedback, we guarantee that time will be well spent. Sign up today and let us know your thoughts, concerns and experiences.
Cross-Talking with TLM 2.0
The new standard isn’t perfect, but it’s a big first step toward raising the level of abstraction in system-level design.
New Challenges For Hardware Engineers
Just when you thought it couldn’t get any more complicated…
Object-Oriented Programming Is Back
After years of promises and threats, it’s real. But beware of the steep learning curve.
Engineering Schools Trail Chip Design Changes
Academia has the right ideas, but getting those ideas implemented is another matter.
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